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‘Megalopolis’ Marketing Consultant Dropped Over AI Quotes in Trailer (variety.com)

submitted 2 months ago by [email protected] to c/[email protected]

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Lionsgate has parted ways with Eddie Egan, the marketing consultant who came up with the “Megalopolis” trailer that included fake quotes from famous film critics.

The studio pulled the trailer on Wednesday, after it was pointed out that the quotes trashing Francis Ford Coppola’s previous work did not actually appear in the critics’ reviews, and were in fact made up.

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[–] [email protected] 7 points 2 months ago

I would be absolutely furious with this dipshit… but it doesn’t matter how I feel. He has burned himself very publicly, and now the entire industry knows he can’t be trusted or relied on.