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‘Megalopolis’ Marketing Consultant Dropped Over AI Quotes in Trailer (variety.com)

submitted 2 months ago by [email protected] to c/[email protected]

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Lionsgate has parted ways with Eddie Egan, the marketing consultant who came up with the “Megalopolis” trailer that included fake quotes from famous film critics.

The studio pulled the trailer on Wednesday, after it was pointed out that the quotes trashing Francis Ford Coppola’s previous work did not actually appear in the critics’ reviews, and were in fact made up.

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[–] [email protected] 25 points 2 months ago (1 children)

The stupid part is that you can find legitimate negative quotes just using Google. No AI needed!

The Godfather - “overly long and boring.” Rex Reed, 1972

https://www.ruthlessreviews.com/reviews/the-worst-review-the-godfather-ever-received-by-michael-mckown

Apocalypse Now - "The Vietnam War was a tragedy. Apocalypse Now is but this decade's most extraordinary Hollywood folly." Frank Rich, Time Magazine, 1979

"profoundly anticlimactic intellectual muddle" - Vincent Canby, New York Times, 1979

https://theweek.com/entertainment/5191/apocalypse-now-original-1979-reviews

[–] [email protected] 19 points 2 months ago (2 children)

Honestly surprised anyone actually uses chat GPT for real work without checking it. I thought everyone agreed it was basically still a toy at this point.

[–] [email protected] 13 points 2 months ago (1 children)

There are a lot of lazy idiots who haven’t gotten the memo

[–] [email protected] 6 points 2 months ago

And also a lot of people who haven't realized yet that it's all hype.

[–] [email protected] 2 points 2 months ago* (last edited 2 months ago) (1 children)

It's not a toy. It's a data averaging function. Unless the data suddenly increases exponentially, it will always be at this point of uselessness. Thus the attempts to steal everyone's data (even though it still won't be enough)...

[–] [email protected] 1 points 2 months ago

Which, ironically, makes it a toy.