this post was submitted on 22 Aug 2024
45 points (89.5% liked)

Firefox

17857 readers
20 users here now

A place to discuss the news and latest developments on the open-source browser Firefox

founded 4 years ago
MODERATORS
[email protected]
45
Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising (blog.mozilla.org)
submitted 2 months ago by [email protected] to c/[email protected]
40 comments fedilink hide all child comments
 

An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 4 points 2 months ago

There's also the bit where if it doesn't work out no real harm is done (to users - there's obviously reputation damage to Mozilla now): people who already block things by default are not affected at all, and no new information is shared about those who don't. Whereas the upside if it does work out is enormous. In other words, low risk, high gain. Even with low odds, that's a path worth exploring.