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I don't trust brands, I trust their customer support.
Any device/product can fail, no matter how excellent it is. To me, what matters is how efficiently the issue is dealt with by the support.
Like, I trust Apple customer support and now, after approx. 40 years being their customer, their customer support is the sole reason I'm still buying Apple stuff (I don't like at all what they became and how they make their device unfixable on purpose, it's a shame for a company that so much pretend to care about being eco-friendly). I'm also a fountain pen user and a collector, but the brands I trust the most are not the most hyped and expensive, far from it, they're TWSBI and Lamy, because of their amazing customer support. Or, say, I mainly wear Merrell shoes for hiking (because they fit me well, obviously) because they have a fine customer support. And so on.
I have zero brand loyalty beyond that, and will not hesitate to change brand if they ever cut on their customer support.
"Um, sir? This banana has failed."
:)
Thx, fixed