this post was submitted on 20 Aug 2024
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I wish more marketers understood this. In fact, keeping on topic with Youtube in general, any product I see Youtubers doing sponsored ad reads for is for me is an instant and automatic hard pass for whatever it is. I just automatically assume that product is either crap or a scam. Or both. When I was shopping for headphones, the #1 brand I refused to consider for any price was Raycon. If I'm looking for a new game to pick up, I can guarantee you it will never be Raid: Shadow Legends or War Thunder, no matter how bored I am. If I need a new razor, it absolutely will not be from Manscaped. Etc., etc.
If I am bombarded incessantly with really insipid ads for a particular product, the only thing it makes automatically come to my mind when shopping for a product in that category is that the one I definitely don't want is that one with the fucking annoying ads. This is obviously completely counterproductive from the advertiser's standpoint, and I have to imagine I'm not the only person in the world who rolls this way.
The only possibilities I can think of are that advertisers really are dumb enough to oversaturate people's attention to the point that they get turned off from the product entirely but keep soldiering on anyway because it earns a paycheck. Or worse, that it doesn't matter because for every one viewer who gets pissed off and vows to never buy your product, they are outnumbered and offset by a horde of other viewers who are stupid enough to conflate repetition with truth and actually will be enticed to buy whatever it is, insipidity be damned. And the marketers probably know it.
The most recent ad that actually got my attention was on Reddit, so this was at least a year ago now. It was an ad for caffeinated chocolate candies. I don't remember the brand name but they had an owl motif, because caffeine = awake. I saw that ad in passing ONCE. Just enough for me to learn the product existed.
In the case of that Mission: Impossible movie, if it had played the long form of the trailer at me once or twice in an entire week, and then the shorter version of the trailer once or twice the next week, I might have gone "You know that looks like a cool movie I might go see it." But I got served that ad and only that ad several times an hour for weeks on end, and I have now resolved to never watch another Mission Impossible movie, a movie starring Tom Cruise, or any film distributed by Paramount Pictures ever again. When it comes to boycotts I do my brain surgery with a backhoe.
Gonna blast another ad I hated: A scarecrow dancing around on a GE coal-fired powerplant to the tune of "If I only had a brain" from the Wizard of Oz. Apparently the show I was watching was sponsored by General Electric's heavy industry division, which okay fine, but...what decision was the average SyFy channel viewer supposed to make based on the contents of that commercial? "Gee Tina, we should run out and buy a 1.5GW steam turbine generator." Why'd they feel the need to bother me about it?
Yeah, repeat ads are the worst. One of the best targeting thing that could be done is simply prevent seeing the same ad more than once in a 24h period. It would do so much to make the hellscape a little more bearable.
Especially with something like a movie trailer. Do they really get asses in theater seats via stockholm syndrome?