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BMW Adaptive Suspension Can Be Added via Subscription. Suspension As A Service (SAAS)
(www.bmwblog.com)
This is a most excellent place for technology news and articles.
The article implies nobody even knew it already had this functionality. I'm sure the customers weren't told either.
I've heard for years that BMW was doing shit like this. Heated seats is what it started with. Toyota did it with remote start but I think they backed down after the outrage.