Technology

60073 readers

3519 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago

MODERATORS

[email protected]

1190

YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 4 months ago by [email protected] to c/[email protected]

463 comments fedilink hide all child comments

YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 8 points 4 months ago

Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators

What always got me about accounts like Mr. Beast is how they never made the jump to a direct subscription service for their content. Some of the more popular Patreon accounts rarely if ever bubble up to the top of the YouTube algorithm. Yet they are clearly popular enough to bring in millions as independent artists. Meanwhile, the folks that dominate the YouTube charts are inevitably the ones that the algorithm force-feeds you in every "Recommended" feed.

It's almost as though YouTube needs quality content providers more than the quality providers need the ads. Almost as though the real beneficiaries of the YouTube ad-supported model are generating endless largely unappealing filler content.