this post was submitted on 12 Oct 2023
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There has to be an explicit agreement accompanying the payment. When you pay directly and buy a product or service you have that explicit agreement. With ads you don't, there's only implicit statements hidden in terms of service and things like that. In the EU that's illegal and doesn't hold any power over the consumer.
Let Google come forth and say "you can only watch this video with Premium" and that would be ok. Mandating ads is not.