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Olympic gymnast Giorgia Villa is sponsored by parmesan and takes many photos with a wheel of cheese (files.catbox.moe)

submitted 3 months ago* (last edited 3 months ago) by [email protected] to c/[email protected]

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https://gabrieleseghizzi.com/stories/giorgia-villa-parmigiano-reggiano/

https://www.si.com/olympics/italy-gymnast-giorgia-villa-parmesan-cheese-endorsement-deal

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[–] [email protected] 2 points 3 months ago (1 children)

Hang on a minute, Parmesan's a brand? Not just a name of dry Italian cheese?

[–] [email protected] 2 points 2 months ago

Parmigiano Reggiano is a protected name like champagne is. To have the name it has to be produced with traditional methods and sourced from the traditional region, all of which is legally defined. They charge a premium for this, and some of it becomes quite expensive.