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Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk’s X (arstechnica.com)

submitted 3 months ago by [email protected] to c/[email protected]

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[–] [email protected] 68 points 3 months ago* (last edited 3 months ago)

THIS IS NOT A GOOD THING.
He didn't shut down advertisers, he shut down an organisation for best practices in advertising.

Wiki World Federation of Advertisers

WFA's aim is to champion effective and sustainable marketing communications worldwide. ..

...WFA formed the Global Alliance for Responsible Media (GARM), a global cross-industry alliance which aims to improve digital safety and eliminate harmful online content....The alliance has introduced guidelines concerning misinformation and new standards on ad placements...

...WFA is a founding member of the Unstereotype Alliance, UN Women's flagship partnership with the marketing industry to eradicate harmful gender stereotypes in advertising...It is also a founding member of the Coalition for Better Ads, a cross-industry initiative to improve consumers’ experience with online advertising.

WFA holds Global Marketer Week, a series of events bringing together brand marketers to learn about the latest public affairs issues and best practice in marketing.