this post was submitted on 10 Oct 2023
1828 points (94.0% liked)
Technology
59446 readers
3775 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Isn't it more because so many people watch with ad blockers that they got shit from Google though? (I'm saying this as someone that uses an ad block and sponsor block too)
If you've ever seen a YouTuber speak in a weird way, stumble around certain topics, leave out important information that might be controversial or censor something that seems minor, then you should know the answer to your question is no.
YouTube creators are being paid by a metric, you cannot really influence: CPM (cost per 1000 impressions). Basically, advertisers bid on how much they are willing to pay to show ads on your channel. For advertisers, it of course doesn't make sense to invest money on channels that have mediocre reach. Google describes your channel with metrics like your country of residency (poorer countries are getting smaller ad bids), type of content (cute animals doing cute stuff is getting paid less than tech or cosmetic videos), daily views and engagement rating (comments, likes, subscriber growth, percentage of video watched), etc. This puts all the pressure on the content creators: you are either huge and then you are getting paid well or you are not and then Google could pay you the full ad revenue for your channel (they take 45% I believe) and it would still be insignificant. You and me having ad block doesn't change that.
Ad bidding happens realtime though (I briefly worked on software in that sector) if you have ads blocked those calls to ask for bids won't occur. So having an adblock on reduces the chances of creators getting such ad money
While this is true, the payout itself is laughable for anyone isn't fully focused on optimizing their videos on monetization. And even those creators are better off with you supporting them directly by either joining their community on YT or donating to the Patreon they got set up. Google gets a cut from you joining their YT-community, but the creator still gets a better payout than they ever would if you only watched the ads. The next logical step for Google is to make linking or mentioning Patreon incompatible with their ToS since the Patreon circumvention is losing them revenue as well.
Also YT is prominently demonetizing videos for the any reason they see fit (and withhold from the creator) and when that happens, the creator gets nothing, but the viewer still sees ads, even tho they do see less ads. It's an exploitative system that went downhill over many years. The culprits here are not the evil ad block users, but the greedy shareholders expecting infinite growth.