this post was submitted on 03 Jul 2024
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This is the best summary I could come up with:
Now, the rival to Elon Musk’s X has reached more than 175 million monthly active users, the Meta CEO announced on Wednesday.
Back when it arrived in the App Store on July 5th, 2023, Musk was taking a wrecking ball to the service formerly called Twitter and goading Zuckerberg into a literal cage match that never happened.
A year later, Threads is still growing at a steady clip — albeit not as quickly as its huge launch — while Musk hasn’t shared comparable metrics for X since he took over.
I’ve heard from Meta employees in recent months that much of the app’s growth is still coming from it being promoted inside Instagram.
And given Meta’s intentional decision to deprioritize politics and encourage lighthearted content, it could be a compelling place for advertisers looking for a more brand-safe alternative to X.
“It would be great if it gets really, really big, but I’m actually more interested in if it becomes culturally relevant and if it gets hundreds of millions of users,” the head of Instagram, Adam Mosseri, told me when Threads first launched.
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