Technology

59187 readers

2746 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

867

Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 4 months ago by [email protected] to c/[email protected]

201 comments fedilink hide all child comments

Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 16 points 4 months ago* (last edited 4 months ago) (1 children)

Doesn't this already exist or did I imagine it?

I thought they introduced it years ago

Edit: oh I read again, this time it's free

[–] [email protected] 10 points 4 months ago* (last edited 4 months ago) (1 children)

Then:
Pay + ad

Now:
Free to watch + ads

[–] [email protected] 9 points 4 months ago (2 children)

See, now I'm fine with that. I pay for Netflix and I want what I pay for to stay ad-free. Having an ad-supported tier with no fee in addition to that means that there are options for other people without enshittifying my experience.

That's a world of difference to what Amazon have done where they've shoved ads into the service that I thought I was paying for, and then offered to charge me even more to get my original ad-free service back.

[–] [email protected] 2 points 4 months ago

Yeah, it's the reason I cancelled Amazon the day they announced that, while Netflix shambles on.

[–] [email protected] 1 points 4 months ago

Depends on whether they start making shows with ad breaks in mind. Because the cut where the ad was, while not nearly as annoying as an actual ad, still diminishes the quality of the show imo.