Technology

59608 readers

3707 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

396

Apple Reportedly Suspends Work on Vision Pro 2 (www.macrumors.com)

submitted 5 months ago by [email protected] to c/[email protected]

167 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 19 points 5 months ago (5 children)

I don't know why everyone is so negative. The gameplan seems pretty clear to me.

Make expensive fancy product. This is effectively a "devkit" that companies can use to start experimenting with AR software.
Make lower cost product. There are now a few decent apps available and early adopters will be willing to buy it to be one the leading edge.
Now there is a bigger market, leading more companies to be willing to develop apps.

Apple is hoping that this is enough to break the chicken-and-egg cycle. Enough to get a few powerful apps such that more regular consumers will be willing to buy which again increases the addressable market which makes it more attractive to companies.

[–] [email protected] 4 points 5 months ago

Basically sounds like the Tesla game plan, which was super effective: roadster (which is purely a toy for the rich) and a little later the Model S (practical EV), and then introduce an affordable model.

This implies that eventually people will strap rusty boxes to their head though, so grain of salt with the analogy...

load more comments (4 replies)