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Meta wants to charge EU users $14 a month if they don't agree to personalized ads on Facebook and Instagram
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
I think it is $14 not to get ads at all. I think the EU directive is likely worded as such that it states if adverts are forced on users they must be able to opt out of targeted advertising. So his (lawyers') thinking is to provide an overpriced ad-free tier to be able to say that there's an option so he can force users to get personalized ads.