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United Airlines passengers to see targeted ads on seat-back screens (www.cbsnews.com)

submitted 5 months ago by [email protected] to c/[email protected]

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[–] [email protected] 7 points 5 months ago (2 children)

Airline CEOs doing their damnedest to out-fumble eachother.

[–] [email protected] 7 points 5 months ago* (last edited 5 months ago)

Fumble what?

It's a completely regulatory captured industry that makes the majority of its profit from being financially engineered gift card style quasi banking institutions via their milage program agreements.

This is just more cash off the top. Free $$$$.

[–] [email protected] 4 points 5 months ago* (last edited 5 months ago) (1 children)

It's truly amazing....they must stand at the front of meetings and just ask "how do we make our passengers hate us most?"

Maybe I don't understand the economics of this move, but are they really going to make that much more money from targeted ads? If it's double the price, I assume it's worth it, but if it's a ~10% gain it's just dumb.

[–] [email protected] 6 points 5 months ago

Numbers must go up at all costs. By the time the company's reputation hit rock bottom, the CEO already jumped ship to the next company.