In my personal experience I've had to go out of my way to find every quality product I've ever purchased, from dishwasher detergent to heat pumps, and none of them were the ones with the highest advertising budgets. You're right that we all have limited time and can't possibly evaluate every single thing that exists, but hype men don't help with that. The professional liars and manipulators that work in advertising only add to the noise and make it take longer to arrive at a conclusion. For example the fact that there are the 12 different brands of space heaters that come in different sizes and shapes and at different price points despite all performing the exact same way. It's like that with literally everything, from bar soap, to maple syrup, to sunscreen.

I think this way because I am autistic. I honestly cannot imagine feeling the need for hype men. The phrase "you need hype men" sounds to me like "you need your abuser, you cannot live without them".

Something like 35% of autistic people attempt suicide because of what the original post describes (and not just in science, but in every aspect of the world). And yeah, I think if I had to work for someone like Steve Jobs or Elon Musk I would as well.

I've noticed that everywhere I've worked I have connected with a person like that, for better or worse. I'm really bad at the people part of things but great at technical stuff. Unfortunately for the non people savvy it's hard to distinguish who is trying to use you vs who really wants to team up with you and help you as well as themselves... Yes Apple needed a Jobs to sell themselves, but it seems Jobs viewed Woz as an end to a goal, and not the partner/ human being who helped him get there.

ok, everyone has hype men now. Everyone is charismatic now. Now what, will the greatest be found? We're just back to square one.