this post was submitted on 30 Sep 2023
442 points (97.4% liked)
Technology
59446 readers
3550 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
This is the best summary I could come up with:
Reddit is removing the ability for some users to opt out of ad personalization based on their activity on the platform.
Announced on Wednesday alongside several incoming updates to its privacy, advertising, and location settings, Reddit’s head of privacy, Jutta Williams, justified the change by saying that Reddit “requires very little personal information” from its users and that it would allow the company to “better predict which ad may be most relevant to you.”
European countries might be exempt from the forced opt in as the change would likely bring Reddit into direct conflict with the EU’s GDPR rules, which require companies to get express permission to collect or process personal data for use in activities like advertising.
Meta recently carved out similar exceptions for European Facebook and Instagram users earlier this year to bring it into compliance with EU privacy laws.
The Reddit changes will also add the ability for users to see fewer ads from specific categories like gambling, alcohol, weight loss, and dating.
The company says that its process of combining manual tagging with machine learning to classify the ads isn’t likely to be 100 percent successful at first but expects it to improve over time.
The original article contains 305 words, the summary contains 199 words. Saved 35%. I'm a bot and I'm open source!