this post was submitted on 14 May 2024
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There's an assumption that these companies actually value competency.
For many companies, once they established the brand value, competency becomes an expensive superfluous thing. From that point forward it's about high margin while churning so the customers don't immediately catch on that the good folks are gone. Especially once they've converted a critical mass of customers to renting their product, then the money keeps rolling in and the product can pretty much plateau.
In companies serving businesses, it can take a long long while before the right people at the customers catch on enough to care. When the product sucks for the users and they gripe to leadership, well a few rounds of golf with the vendor and that can is kicked down the line. The employees need to suck it up because this is the premier solution in the industry...
They value the job getting done efficiently with the minimum amount of confusion and risk, which is what good senior types will do and enable others to do (when doing something big or new, a team with only more junior types will fall into every pitfall and end up in every programming dead-end imaginable, but much less so if there's a senior person around, mainly because such people already went through similar things and often recognize certain kinds of potential problems before they're actual problems)
That said, plenty of managers in plenty of companies often don't know what they have until they lose it, and I expect B2C companies and larger B2B - which as you point out are mainly Brand driven - are less likely to value predictable delivery which is much closer to what's actually needed on the first release than smaller B2B, consultancies or in-house development were it's a lot harder to shove inadequate shit out and then convince the paying customers or the business side (if doing in-house development) that's what they want.
Certainly that's my own experience.
IMHO, as long as the senior types in these companies aren't fixated in staying in B2C, they'll have no problem finding new jobs and may even enjoy it more, so as I wrote in the previous post, it's easier for them to leave.