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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 6 months ago by [email protected] to c/[email protected]

117 comments fedilink hide all child comments

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] [email protected] -2 points 6 months ago

They tried it way before 2020 too, they talked to the agency I worked for at the time. Same result

They tried it before 2020 as well.

They keep trying this every generation, hoping the latest generation will be dumb enough to accept it.

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