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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 7 months ago by [email protected] to c/[email protected]

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Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] [email protected] 2 points 7 months ago* (last edited 7 months ago) (1 children)

Having control over other people's computing gives you power over them: you can gain from their detriment. It's not like everyone is uncaring or greedy but even people with good intentions do not have infinite willpower to resist temptation. When the user doesn't like a change from an update their choice is usually to put up with it. Defending ads in a menu or opt-outs that should be opt-ins in hidden menus is less mental work than learning what an operating system is and that you can use a different one.

By sharing the source code instead you give up that power - if you fail to be good to the users then other devs can work on it without you.

[–] [email protected] 1 points 7 months ago

You don't give up anything by sharing source code. If anything, you share your power with the world. All other perceived outcomes are attributes of capitalism baked into your thought pattern.