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More and more people are ditching carrier roaming in favor of travel eSIMs
(www.androidauthority.com)
This is a most excellent place for technology news and articles.
Prices are adjusted form profit of course but there's also the workforce cost. Maintenance and support workers need to be paid accordingly to what people of the country earn.
If you factor that the 'reasonable profit' should also be scaled around the median income, the prices now make sense.
Now, you could say that both of those are inflated for excessive profit, but that's another discussion.