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Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)

submitted 7 months ago by [email protected] to c/[email protected]

231 comments fedilink hide all child comments

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

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[–] [email protected] 19 points 7 months ago (1 children)

This is why Rokus are $10

Spend more if you don't want this.

[–] [email protected] 1 points 7 months ago (3 children)

Spend more on what?

[–] [email protected] 5 points 7 months ago

I've been using Apple TVs for this since they came out. I still have my original. It's always worked perfectly.

[–] [email protected] 2 points 7 months ago

Nvidia shield is a good option, or any cheap android box

[–] [email protected] 0 points 7 months ago (1 children)

Chrome cast still works too. Just grab the last gen versions.

[–] [email protected] 5 points 7 months ago (1 children)

I have a Chromecast in my office, but I want less Google long-term, not more

[–] [email protected] 1 points 7 months ago

That's fair. The last gens were pretty "dumb" but your point is still valid.