this post was submitted on 06 Apr 2024
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Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)
submitted 8 months ago by [email protected] to c/[email protected]
230 comments fedilink hide all child comments
 

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

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[–] [email protected] 50 points 8 months ago (1 children)

The best way to prevent ads is to figure out every way in which they can be served in the future, and patenting every one.

And then do nothing with them.

[–] [email protected] 26 points 8 months ago (2 children)

Utility patents expire after 20 years (under US patent law; might have different rules somewhere else).

[–] [email protected] 23 points 8 months ago

Twenty years of sweet freedom from ads

[–] [email protected] 7 points 8 months ago

Just trademark them and you'll own them for as long as disney owns mickey