Technology

59594 readers

2896 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

839

Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)

submitted 7 months ago by [email protected] to c/[email protected]

231 comments fedilink hide all child comments

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 8 points 7 months ago

Maybe not the solution you were asking for, but the Nvidia Shield on the stock code has been a fair compromise for me. The ads on the main screen are relatively unobtrusive, and sometimes even vaguely relevant to our viewing preferences. We largely watch Hulu, Prime and YouTube+ (with free access to AppleTV and Netflix, but I haven't set those up yet). For ads, we pretty much only deal with Amazon's new advertising in included Prime content. We'll probably stop viewing that content once the series we're currently watching wraps.

For context, my daily driver phone is LineageOS which is rooted all to heck to smack down intrusive advertising and tracking (Magisk, AdAway, AppManager to disable in-app trackers, uBlock on the browser, etc...), and my home network uses a pihole for DNS and malware blocking. I really hate advertisers.

On the pihole, the Shield is actually only the #3 top offender of blocked requests, behind my wife's work laptop and my kid's Steam rig. The main offender on the Shield was the ESPN app, which I removed because I never really watch sports outside of tye idd division game, which most of the time I meet friends out at the local pub anyway. Otherwise the Shield has been a well behaved appliance.

So it's not the perfect ad-free experience, but its hardly the advertising dystopia of broadcast TV.