this post was submitted on 14 Mar 2024
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Edit: I misread the post to be 28% CTR, you can ignore my comment.
There's absolutely no fucking way CTR for those is 28%.
I do not believe that.
Posts don't even have a CTR that high, that would mean the average user goes no further than 4 ads before clicking one.
Now I wish I bought some stock so I could get in on a shareholder lawsuit about them cooking the books on this shit.
Edit: for context, it's 0.9% on FB, 1.9% on Google.
What's more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?
Improved by 28%, not at 28%.
That would be some awful idiocracy type of future and we’re not there… yet.
...but it's got electrolytes!
I think maybe a re-read is in order. They’re claiming the new format outperforms the (presumably) old format by 28%, not that the CTR is 28%.
What's most likely is that you misread or misinterpreted what was stated. It says the new format outperforms other types of ads by 28%, not that they get 28% CTR.
Yes... It was me... I read it wrong
I replied to you you elsewhere in this thread, but they never claimed to be getting 28% CTR. They only claimed that this format performs 28% better than alternatives.
If a different ad format was getting 1% CTR, then a 28% improvement is still only a total 1.28% CTR.
Thanks, I've updated both comments.
I mean, generally I'm all for shitting on reddit, but there's also a third option: Reader's not understanding what 28% better than other ad types means.
Yep, I misread it and have updated my comment