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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)

submitted 8 months ago by [email protected] to c/[email protected]

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[–] [email protected] 5 points 8 months ago* (last edited 8 months ago) (5 children)

Edit: I misread the post to be 28% CTR, you can ignore my comment.

There's absolutely no fucking way CTR for those is 28%.

I do not believe that.

Posts don't even have a CTR that high, that would mean the average user goes no further than 4 ads before clicking one.

Now I wish I bought some stock so I could get in on a shareholder lawsuit about them cooking the books on this shit.

Edit: for context, it's 0.9% on FB, 1.9% on Google.

What's more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?

[–] [email protected] 13 points 8 months ago (1 children)

Improved by 28%, not at 28%.

That would be some awful idiocracy type of future and we’re not there… yet.

[–] [email protected] 1 points 8 months ago

...but it's got electrolytes!

[–] [email protected] 7 points 8 months ago

I think maybe a re-read is in order. They’re claiming the new format outperforms the (presumably) old format by 28%, not that the CTR is 28%.

[–] [email protected] 4 points 8 months ago (1 children)

What’s more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?

What's most likely is that you misread or misinterpreted what was stated. It says the new format outperforms other types of ads by 28%, not that they get 28% CTR.

[–] [email protected] 1 points 8 months ago

Yes... It was me... I read it wrong

[–] [email protected] 4 points 8 months ago (1 children)

I replied to you you elsewhere in this thread, but they never claimed to be getting 28% CTR. They only claimed that this format performs 28% better than alternatives.

If a different ad format was getting 1% CTR, then a 28% improvement is still only a total 1.28% CTR.

[–] [email protected] 1 points 8 months ago

Thanks, I've updated both comments.

[–] [email protected] 3 points 8 months ago (1 children)

I mean, generally I'm all for shitting on reddit, but there's also a third option: Reader's not understanding what 28% better than other ad types means.

[–] [email protected] 1 points 8 months ago

Yep, I misread it and have updated my comment