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Keywords tried to make a game using GenAI but said the tech was 'unable to replace talent' (www.gamedeveloper.com)

submitted 8 months ago by [email protected] to c/[email protected]

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Global service provider Keywords, which recently worked on acclaimed projects like Alan Wake 2, Baldur's Gate 3, and The Legends of Zelda: Tears of the Kingdom, conducted an experiment last year.

The company tried to make a 2D video game relying solely on generative AI (GenAI) tools and technology. The R&D initiative was dubbed 'Project Ava' and saw a team, initially from Electric Square Malta, evaluate and leverage over 400 (unnamed) tools to understand how they might "augment" game development.

As detailed in the company's latest fiscal report, however, the project ultimately proved that while some generative AI tools might simplify or accelerate certain processes, they are currently "unable to replace talent."

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[–] [email protected] 52 points 8 months ago

I think many industries are going to quickly realise the limited utility of GenAI and the bubble will pop quite quickly when that happens.