this post was submitted on 12 Mar 2024
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[โ€“] [email protected] 7 points 8 months ago (1 children)

there must be some reason

Just a marketing trick IIRC, since energy drinks got popular and beer cans got unpopular among gen z.

[โ€“] [email protected] 1 points 8 months ago* (last edited 8 months ago)

True, look at the seltzer market for instance.