this post was submitted on 08 Mar 2024
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Nokia dragged their feet on smart phones and paid the price. The fact that they went with Microsoft when they did start making smart phones almost certainly didn't help matters, but they were already way behind at that point.
Eh, even today there's a market for borderline indestructible phones with buttons, I don't think they had entirely lost the plot.
I do think they'd have caught up fast if it wasn't for Microsoft.
@Ilovethebomb @lordriffington There's a guy on the Fediverse named @tomiahonen who's a former Nokia executive.
The short version goes something like this: the first iPhone launched in the US as of 2007, the first Android by 2008.
Nokia responded by making its Symbian operating system touch enabled, and working longer-term on a next generation operating system called MeeGo.
By mid-2011, Nokia launched its first MeeGo phone, called the N9.
Nokia was actually outselling Apple in smartphones, and it had a faster growth rate.
It had great relations with most telcos around the world.
All it had to do was persuade existing Nokia featurephone owners to upgrade to a MeeGo phone and it was set.
Then Nokia hired an ex-Microsoft executive named Stephen Elop. He immediately signed Nokia up to go Windows Phone exclusive and called MeeGo a burning platform.
He openly said that even if N9 was a massive success, there'd be no more MeeGo phones ever.
The first Nokia Windows Phones came at the end of 2011, running Windows Phone 7. It was basically just Windows CE with a touch interface.
Microsoft's true response to iOS and Android was Windows Phone 8, and that didn't come until right at the end of 2012, nearly 2013.
(At this point, the iPhone had been on the market for five years, and Android for four years.)
Why Windows Phone screwed up is a whole 'nother story, but Nokia went all in on what turned out to be a sinking ship, and the rest is history.
@ajsadauskas @Ilovethebomb @lordriffington @tomiahonen
That brings back memories, we said it got "elopped" back then.
Why, yes, I still have 2 or 3 N9s with the boxes... Probably dead by now, but keeping them still.