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Commercials Are Streaming’s New Norm, and Creators Aren’t Happy: “It’s Almost Worse Than Broadcast”
(www.hollywoodreporter.com)
this post was submitted on 31 Jan 2024
878 points (98.6% liked)
Technology
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What I want to know is how much money could insurance companies (cough, Liberty Mutual, cough) POSSIBLY be saving people when they are buying ads on every video on Youtube.
I always wondered what if someone started an insurance business that didn’t spend billions on advertisements, it just offered genuinely lower rates. When you sign up you have to sign something promising you’ll tell 2 other people.
"We can't lower prices! Look at how much we have to spend!!"
Points at billions in ad slots being watched by mostly AI now
There are plenty of insurance companies that are like this. They're significantly cheaper than the nationally advertised insurance options.
The Market Basket of insurance companies - solid, quality products, at a reasonable price, because they simply don’t do any marketing.
Massachusetts (funny enough also where MB is popular) used to have only small car insurance companies, I think it had something to do with no-fault or something. But they opened up to the Geicos and co. A decade or so ago.
That’s what you’re seeing. Not what I’m seeing. Welcome to the wonderful world of targeted ads.
I only get Doctor Drew telling me stuff is a metabolism killer.
I get douche bros peddling instant meal powder crap. Which I have never, ever, looked for or researched, but my wife's shopping habits tend to dictate my ads, even though we're on completely different devices.
Yeah, if you’re going through the same router, it’s going to be one IP. My guess is that I get the metabolism stuff because of my spouse.
That's a feature. When you start to get diaper ads it's time for some news.
You guys watch ads on YouTube? When YT gets the better of UblockO for a couple days, I just open the YT homepage, see which of the regular channels I check out have new videos or I look through my recommended and then I open piped or yewtu.be. Fuck YT. I refuse to watch ads. When I open a YT link through lemmy, I’ll close the window immediately if an ad starts playing. Fuck these companies.
I have ad blocker at the router level, but I often toggle it off when it interrupts marketing experiences that I need to see for work.
May I ask what you are using for a blocker?
I went over a month with zero issues using UBO on YouTube. Coincidentally today for some reason the site started breaking so I updated the quick fixes filter list and that solved it.
I mostly get ads for stuff I've researched online; anything I buy for the house, kitchen, or simply tools for business, I make sure is "Buy It For Life" quality
Targeted ads are hilarious. Yes, Google, I did. I did just buy a pair of Knipex Cobra pipe grips. That will be the last time ever I buy them, and they will still be hanging around a secondhand shop 150 years after I've turned to fuckin dust. The advert for Shungong Best Grip is a fuckin waste of electrons
Weird then that I don't need insurance and am not looking for insurance...
And I’m super skinny and don’t need to speed up my metabolism. It’s not perfect, but we both sit in a demographic cohort that seems to really buy what they’re pushing to us.
I'm always getting those crappy State Farm ads with celebrities like Ludacris, who always look slightly embarrassed to be appearing in the ads
And equally that I have had LM for decades and that’s all I see ads for … yeah, real effective targeted advertising.
Lol, I get eavestrough filters and fat guy t-shirts. They can tell I'm an old fucker but not that I'm skinny as hell
They'd lose money. Advertising works - that's why companies are doing it.
There's a great NPR podcast about this.
The Gecko effect.
https://www.npr.org/transcripts/1102496094