Firefox

You know that meme where the person is riding the bike and puts the bar in the spokes? That's Mozilla and actions like this because it's all good to say that companies are creating advantages for themselves, but what about the fact that Mozilla creates disadvantage for itself? My example, everything Atlassian. Mozilla are in the middle of implementing a Firefox for Android redesign. If you've been around Mozilla long enough, you know redesigns generate a tonne of free marketing and mindshare, yet all of the stuff Mozilla is doing is locked design logins like the product isn't open source. Mozilla can't compete with Google's advertising money, so surely embracing community so they can talk about the product and market is the next best logical thing to do?