this post was submitted on 14 Jan 2024
837 points (99.2% liked)
Technology
59292 readers
3884 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Microsoft famously never went after pirates in Asian countries because despite piracy, it made them the default operating system.
They wanted people to be so used to Windows that they would be willing to pirate it just to use a computer.
It worked and their OS dominance for consumer OSes continues.
There you go. Piracy helps. I'm sure game companies and TV producers and so on feel the same way quite often. People who pirate are free marketing for them because they'll tell other people about the product.
Further, piracy can be reduced or made to not impact you as much if you have the right business model.
Louis CK (before he wrecked his career) famously made millions selling his comedy special through his website for $5 a pop with no Digital Rights Management. You were able to download a copy and keep it forever.
With no DRM, this meant that copies of his special were able to be pirated easily. Prior to releasing this way, he had previously gone on piracy websites and made comments under his pirated specials politely asking people not to pirate, but understanding if they did it because they were too poor.
Despite massive piracy of his special, enough people were happy to pay $5 for a DRM-free copy of his comedy special and if I recall correctly me made $5 million+ on that first special he released like that. It was a massive hit and people were encouraging each other to buy a copy since it was so cheap and respected you as a consumer.
Gabe Newell wasn't wrong, a big part of piracy always was a service problem.