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Elon Musk's X claims it's now a 'video-first platform' as it tries to reverse an advertiser exodus that has cost it billions in value (fortune.com)

submitted 10 months ago by [email protected] to c/[email protected]

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The claim is a major departure for the service, which has long been known as a destination for posting short snippets of text.

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[–] [email protected] 1 points 10 months ago

I got on twitter because artists I want to follow post there, a lot of them exclusively. They do this because -- in theory -- that is where the audience is, with the biggest potential for growth. Then they all get shadowbanned, even the ones that don't draw porn, because they don't bring in ad revenue or something. Alternatives exist but so many of them refuse to go to another platform because there isn't an audience there, pre-packaged and waiting for them.

I understand it, but also I don't. It's a cyclical problem but only the content-producing side has the power to solve it.