this post was submitted on 05 Jan 2024
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301
US pay-TV subscriber base eroding at record pace (www.lightreading.com)
submitted 9 months ago by [email protected] to c/[email protected]
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US pay-TV subscriber base eroding at record pace::undefined

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[–] [email protected] 30 points 9 months ago (3 children)

I watched Fargo last week via broadcast. 5 min to 5 min of commercial time. It's insane.

[–] [email protected] 18 points 9 months ago (2 children)

I would watch about 16 minutes before giving up.

In the old days flow TV was max 25-30% ads, how can people live with 50% ads? At that rate it will be "Find the content" so in a few years with 90% ads watching a 45 minute show would take 7.5 hours.

[–] [email protected] 18 points 9 months ago (1 children)

There won't be 45 minute shows. It'll be "Ow, my balls!" and cut to commercial.

[–] [email protected] 9 points 9 months ago (1 children)

Looking forward to 50 seconds commercials and 10 seconds tik-tok videos, but that's just YouTube.

[–] [email protected] 5 points 9 months ago

Tiktok itself is the worst. I actually like the core of tiktok, but JFC does every other video literally have to be an ad? I actually think it's like 3 out of 5 videos to be honest.

[–] [email protected] 5 points 9 months ago

Remember when broadcast TV showed commercials on the 15 minute mark, 2-3 at a time for 30 minutes each, maybe more between shows? Commercials seemed like a reasonable tradeoff, plus were predictable so you could fit it in with other things. They dug their own grave, making commercials more intrusive, harder to skip, more frequent. …. Pepperidge Farms remembers

[–] [email protected] 10 points 9 months ago (1 children)

The problem is that OTT services are going to the adv model too. They expect that we pay a minimum subscription cost and watch advertising.....this is crazy

[–] [email protected] 2 points 9 months ago

🏴‍☠️

[–] [email protected] 4 points 9 months ago (1 children)

I'd rather do anything else.

[–] [email protected] 1 points 9 months ago

I'd rather pry my eyes out with crayons