this post was submitted on 02 Jan 2024
9 points (100.0% liked)

Web Development

2973 readers
15 users here now

Welcome to the web development community! This is a place to post, discuss, get help about, etc. anything related to web development

What is web development?

Web development is the process of creating websites or web applications

Rules/Guidelines

Related Communities

Wormhole

Some webdev blogsNot sure what to post in here? Want some web development related things to read?

Heres a couple blogs that have web development related content

CreditsIcon base by Delapouite under CC BY 3.0 with modifications to add a gradient

founded 1 year ago
MODERATORS
 

I'm building out an e-commerce frontend for the ERP my company uses, and I am being slightly lazy while working on the shopping cart to start. I've noticed in many other stores guest carts, or not having to be logged in to purchase. How necessary is it to have guest shopping?

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 4 points 10 months ago

I do not have a lot of experience with commerce but you're supposed to optimize the customer experience. If the customer needs an account to add something to the cart, he might abandon his purchase during the account creation process.

Only some percentage of all potential users will abandon the purchase due to something like this, but your goal is to reduce this percentage as much as possible.

That's why analytics are used to understand which environment leads to the most purchases and prevent users from abandoning the process.