856
‘Front page of the internet’: how social media’s biggest user protest rocked Reddit
(www.theguardian.com)
this post was submitted on 31 Dec 2023
856 points (96.4% liked)
Technology
59594 readers
3023 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
They have wanted to kill third party apps for a long time. Reddit's issue is that it badly wants to market "through the API" by charging for bespoke viral marketing campaigns. Simple stuff like just giving shill accounts free gold and elevated thread positions and stuff. Or on the upper end, engineering whole features like the Thanos Snap thing. That's why they spend so much time doing the cheesy little April fools games - these are tech demonstrators for their ad engineering team. The problem is that nobody is paying for this kind of marketing without telemetry to show that it's working, and third party apps really threw a wrench into that equation (in addition to the more traditional ad model).
That's a big part of where they are getting their ridiculous valuation from - their ad impression value is probably super low because their users are pseudonymous, and because the API breaks ad tracking. I suspect their equation is simply "this would be our revenue if we got Facebook rates for ad impressions."