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Amazon Prime Video will start showing ads on January 29th unless you pay extra for ad-free
(www.theverge.com)
This is a most excellent place for technology news and articles.
You make it sound like a savvy business decision to double dip with subscriptions and ads. They choose to give it away with prime to get market share from Netflix. All that's changed is they've decided you're ready to be bent over a barrel now.
True. I don't use it. But, it does cost money.