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Amazon Prime Video will start showing ads on January 29th unless you pay extra for ad-free
(www.theverge.com)
this post was submitted on 26 Dec 2023
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It's not even necessarily a matter of principles, but as everything becomes more expensive people just won't have the money to keep paying. If they think this can go forever they are mad.
I think most companies think short term, why else would they do this? Or are they thinking that people would bend over and just take it, or both