If you had a talk show called the [Your Name] show, should it be immune to bankruptcy courts? Should a the company [Your Name] Inc. not be allowed to be bought and sold? Should we forbid people from selling tshirts or pictures with their names and faces on them? Where do you think we should draw the line?
The same precedent applies to ordinary people too. Should a debt collector acquire your Facebook page? Because you used Facebook marketplace it’s now a business asset?
Most people don't own a business. The occasional use of facebook marketplace doesn't make a personal account part of a nonexistant business.
So if he had a warehouse full of tshirts with his name or face on them and decides after filing bankruptcy that he doesn't want to sell them anymore, should he just get to keep it? Should it all be destroyed?
If he took a cattle brand and burned his name into everything on set, does that mean he shouldn't have to sell it any more?
If someone was already selling porn before, do you think if they continued to that they shouldn't have to give any of that money they earned to the people they owe money to? This case isn't anywhere near that extreme because he's not the only person in the world named 'Alex Jones', so how much of his 'likeness' is being sold is debatable to begin with. And also, we aren't talking about future permission to use his likeness, we're talking about a social media account used to promote his business.