Online Fitness Service Market Is Driven by Rising Usage of the Internet
The global online fitness service market is witnessing growth and this can be credited to the increasing usage of smart devices, like smart TVs, smartphones, and smartphones, increasing internet usage, and growing awareness regarding personal fitness are some of the solidest reasons propelling the online fitness industry.
The online fitness market is classified into sole ladies or group courses according to the type of session, with the solo routines predicted to have a greater rate of growth over the forecast period. Such operators get the advantage as they offer flexibility whereby users can also attend live sessions or access on-demand videos at their own convenience.
Solo sessions as a matter of fact give trainers the depth of focus to provide each individual user with the attention, they need to raise their understanding of the subject and make adjustments in their learning. Another merit of real-time feedback in personalized solo training is that it can be adjusted to every user’s condition so that their progress toward personalized fitness objectives climbs up quicker.
The rise in the use of smart devices like smartphones and tablets, along with the expanding internet accessibility, is expected to drive the growth of the live streaming segment within the streaming category. In live-streaming sessions, trainers provide personalized guidance while addressing individual needs.
Additionally, there has been a significant surge in internet usage in recent years. As per the World Bank, the proportion of the population using the internet climbed from 34.2% in 2012 to 51.1% in 2019. Moreover, improved internet speeds have enabled users to stream classes smoothly, without interruptions.
Although outdoor fitness activities are not new, people are now venturing into different outdoor activities to stay fit. Activities such as high-intensity interval training (HIIT), bodyweight training, yoga, strength training, Pilates, cycling, and trail running can be easily done with no or minimal equipment in local parks or the nearest green space available.
Furthermore, with advancements in smart wearable technology, people are now able to track their progress and get the full benefit of all of these activities, as now the devices have designated options for all outdoor activities.
North America settles in the top place of consumers in the online fitness market due to two reasons: the widespread adoption of smart devices, high internet speed, available disposable income, and growing awareness of sweet lifestyles.
The World Bank stated 88.4% of North America’s population in 2018 had access to the internet, reported it. Besides the importance of the area’s highly demanding smart wearables market and affordable devices, the proliferation of online fitness platforms is one of the driving forces that make fitness lovers add widely accessible smart apps that help to synchronize their devices and monitor their workouts.
SOURCE: P&S Intelligence