For my $, Wendy's is winning the value competition. Their value deals are cheap and decent, their reward system is better, their online deals are better. Subjectively, I like the taste better, so that's nice too.
BK and McD offer better deals at volume than for a single person meal, but even then it's not better than Wendy's. Single person it's just not even a contest.
"always" might be a bit of a strong word when referring to ownership of basically any part of that region.