Yeah but how do you wade through the fields of bullshit to find a decent PC laptop? PC manufacturers have like 200 SKUs.
Like I go to dell.com, what’s the best option? Inspiron? Precision? Latitude? Vostro? Which of those lines is “premium”? And each of those lines has like 4 models each. And that’s just one manufacturer.
But ultimately you buy one of those machines, bring it home, boot up windows and get served ads in the fucking start menu.
Meanwhile I bought the lamest laptop in Apple’s lineup for my daughter, and the thing is solid aluminum with a great display, huge trackpad, great battery and lightning fast processor.
iPod, iPhone, iPad, Apple Watch, AirPods, AirTags. None of those products were the first, just the first competent product that offers good usability in a sea of otherwise mediocre options.
As long as electronics makers keep sleeping at the wheel Apple will be able to capitalize on creating things people actually want to use.
The Vision Pro will be the next test. If it fails, and the follow up doesn’t sell, Apple will face a rude awakening and their stock value will drop. If they can’t succeed in the category after that, it will tank.