Either it doesn't get engaged with, or the people who engage with it have the reading comprehension of a carrot.
I noticed you didn't explicitly say in your post that you don't kick puppies, so let me assume that you believe that is acceptable and then vividly describe what a horrible person you are. Also,
Time to start over
...now that I've pulled a tiny portion of comment out of context to make it easier to attack, how dare you.
What the alternative for heating? If it is AC, consider that much of the electrical grid is powered by air pollution anyway (especially coal), so the issue is at best deferred.
In urban areas, I believe the biggest cause of air pollution is vehicles, not woodsmoke.