(For reference: I am cishet, but have family & friends in the LGBTQ+ community and consider myself an ally.) Usually just lurk, but I feel you so badly.
I've been saying it forever as well. They're spending millions, to specifically target/advertise/appeal to the community... out of the goodness of their hearts? Right.
Then as soon as its "over", the facade drops and its on to the next big event/target market. Rinse and repeat.
Rainbow line must go up