this post was submitted on 22 Apr 2024
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Many more people are jumping from one streaming subscription to another, a behavior that could have big implications for the entertainment industry.

Americans are getting increasingly impulsive about hitting the cancellation button on their streaming services. More than 29 million — about a quarter of domestic paying streaming subscribers — have canceled three or more services over the last two years, according to Antenna, a subscription research firm. And the numbers are rising fast.

The data suggests a sharp shift in consumer behavior — far from the cable era, when viewers largely stuck with a single provider, as well as the early days of the so-called streaming wars, when people kept adding services without culling or jumping around.

Among these nomadic subscribers, some are taking advantage of how easy it is, with a monthly contract and simple click of a button, to hopscotch from one service to the next. Indeed, these users can be fickle — a third of them resubscribe to the canceled service within six months, according to Antenna’s research.

“In three years, this went from a very niche behavior to an absolute mainstream part of the market,” said Jonathan Carson, the chief executive of Antenna.

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[–] [email protected] 6 points 8 months ago (3 children)

During the writer's strike, I watched an interview with an industry insider and member of the WGA. He mentioned that it's been well known to the industry that people are subscribing for one month to binge watch and then unsubscribe. I was a little surprised to hear this was already such a common practice and the industry was, in part, renegotiating contracts with this in mind. Personally, I've been doing a version of this since Netflix first started online streaming.

I don't currently have any streaming service plans in large part because they keep increasing the prices. These services are fine for the prices they used to be but they keep raising prices. Perhaps the content is better but it's not like my life is impacted by a slightly better tv show or movie - an hour of content is an hour of content. If you want to make better stuff, create another service or offer a higher subscription tier. I'm voting with my wallet and I'm not allowing social pressures to dictate where I get my entertainment. Let's not lose sight that this is entertainment we're talking about.

The other issues I have with them, incidentally, are poor content and poor user experiences. I cancelled my Netflix subscription because they implemented auto-playing trailers. I've stopped using Apple TV entirely because they too have implemented auto-playing trailers.

At this point, getting up to change the channel with a rotary knob might be a better experience than most of these streaming platforms. In fact, I've been watching a lot of Pluto and Tubi lately. They have ads but they're relatively minimal and they're placed in appropriate places in the program.

🏴‍☠️

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[–] [email protected] 5 points 8 months ago (1 children)

Price gouging plus adding ads to paid services. Time to yarr

[–] [email protected] 4 points 8 months ago* (last edited 8 months ago)

plus adding ads to paid services

No, no, no.

Remove the ad-supported tiers from your mind. Pay the amount for ad-free watching. Compare the rates and affordability of that package only, and when it becomes non-viable then fucking bounce SO HARD. Ad-supported crap needs to be forgotten so it can cease to exist.

If we want ads, we have Pluto. Either take my money and my personal info or show me ads. PICK A LANE.

[–] [email protected] 5 points 8 months ago (1 children)
[–] [email protected] 2 points 8 months ago

We be consistent on the high seas, yarg.

[–] [email protected] 4 points 8 months ago
[–] [email protected] 4 points 8 months ago (1 children)

Stremio + Torrentio + Real Debrid is my favourite streaming service.

[–] [email protected] 2 points 8 months ago

Love it. My only issue is some older things I want have really shit quality when I know there are better versions out there. I use it in conjunction with my own offline cache for full coverage.

[–] [email protected] 3 points 8 months ago

I skip the subscribe part. Just watch and repeat.

[–] [email protected] 2 points 8 months ago

My issue is that none of these streaming services have a backlog of content large enough to be worth it, and they only add one good show every few years. I can just pirate the one good thing they put out, and then I don't have to pay for the heaps of trash they've shatted onto their streaming service.

[–] [email protected] 2 points 8 months ago

I’m going back to buying DVDs.

[–] [email protected] 2 points 8 months ago* (last edited 8 months ago)

There are months, I don’t even watch anything. I’ll subscribe when the need arises. When the need subsides because I’m busy. I’ll cancel. The idea that I’ll just pay on autopilot went away when they raised prices and made it impossible for me to share the subscription.

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