The idea that facial recognition was just to determine if someone is in front of the machine is a diversion. A simple occupancy sensor would do the same, cheaper and more simply. The company only invested in the facial recognition because they are getting some other gain from it (presumably, data harvesting).
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to change the screen from "standby" mode, which shows ads, to "sales" mode
If you only need that you could just use a proximity sensor, right?
Naw, better probe the anus too to make sure it's a person.