Technology

The worse part is, they don’t really need to bug your mic to figure out what you are talking about to target ads to you. The best sales leads are the family and friends of your existing customers. So say you talk to you coworker about how they switched to this new diaper rash cream for their baby. You might not have a baby but you talked about it and somehow you got ads for diaper rash cream. What really happened though is that your coworker bought their cream on Amazon and that brand purchased target ads for everyone whose location data was nearby them. Or they bought it for everyone whose phone was connected to the same IP address. We have so much data tracked about us that they can guess what we are talking about without actually having to tap our phone lines

Forgive me if this is here already but this is how your post showed to me.

I've literally seen advertisements for products that I was talking about but explicitly did not search for or type or anything on any device. All I did was talk about it in real life.

It's literally a thing that happens, I have seen it happen first-hand.

In September, I was using reddit, had an iPhone, etc. I was generally aware of digital privacy, probably moreso than the average person, but by no means was I knowledgeable.

I was running a beta on my iPhone at the time, for context. I had a short conversation with my roommate while my phone was in my pocket. I took it out to text my partner and pressed the dictation button. My phone proceeded to type out the majority of the conversation I had had maybe five minutes earlier with my roommate. Literally ruined my ignorance is bliss and now I have a Pixel with grapheneos and use almost exclusively open source software with a major focus on privacy. Obviously this is an anecdote from some idiot online and I can't verify what I'm saying at all, but the experience definitely shook me.

Using your search data is bad enough

"Is it Apple though, probably not..."

Can I ask, why are you so ready to performatively forgive them here? Apple is not your friend, Apple and Tim lined up to donate the million like the rest of those greedy, transactional cowards.

Apple doesn't "do" it per se, instead Apple shares certain data with third party partners for the purposes of "improving your product experience" the data is then laundered 17 times through middle layers and added to a shared digital fingerprint of you and your household's web of connected devices. You and your family are then sold on a marketplace as advertising targets actively interested in X category or product (Apple is also subsequently a customer in that marketplace). You then either receive that advertising or your family is targeted with it so that they can then casually mention the product back to you (company knowing you were already interested) so it feels organic and "I was just thinking the same thing!" and boom, you're buying that new set of pots and pans.

We're already living in the matrix, you're just a little drone being pinged around according to other people's will, to support the pursuit of endless growth. So yes, in a way companies are spying on you... After you've given them individual permissions to access your microphone and permission to share "certain data" about you with third parties, in a carefully orchestrated dance - so that they have plausible deniability and so you don't have to threaten your parasocial relationship with their brand and can continue saying "probably not Apple though..."

This is a great case of confirmation bias, too. The one time your ad happens to match a conversation you had earlier, you’ll be convinced forever, and tell everyone you know about it. The ten million other times you have a conversation that doesn’t appear in your ads will go unnoticed.

People always talk about getting served ads after they talk about something. I think it's the other way around. The ads put the thought into your brain and then you start talking about it and notice after you've already been thinking about it for a while.

It's well possible and previously tv mic had been used as bugging device. The problem is, way too many security researchers look in system level software of iOS and even other components of the device that such practice will be too risky for apple (same applies for mainstream android products). Also processing realtime audio, finding potentially unrealiable topic from it and doing realtime ad is actually too much work as of today's tech (might change sooner than you think though).

What, I think, is more practical is to use the whole query after the wake word to show ad, and potentially use other app tracking data, which is way much reliable than voice for targeting purpose. Voice data is useful for bugging purpose, primarily (ab)used by nation states and LE.

I bet in the medical procedure case mentioned in the blog the user searched/talked about that in other apps and average people aren't good to notice these privacy leaks.