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The guy was a MASTER salesman. People like Musk would kill to be that smooth on stage.
The only parts of current Apple events that get close to that magic are the sections hosted by Craig Federighi.
this post was submitted on 12 Dec 2023
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Yeah, Craig has his moments. Thing is, Steve could be cool and a bit alluring. Craig has a habit of taking it a bit too far into “silly,” but I don’t mind.
..lol
The guy couldn't sell me on anything ever. I saw right though his speeches and say the products for what they locked down, overpriced and underpowered. 15 years later, nothing ls changed but higher costs.
People don't think critically, they think marketing terms. That's why he was good. It's easy to lead people to believe nonsense.
The iPad keynote was good, but the iPhone keynote is the gold standard https://www.youtube.com/watch?v=VQKMoT-6XSg&t=3326s
Agreed, iPad was the victory lap. iPhone changed the whole paradigm of what a tech release could do, ironically by focusing very little on the tech itself, instead on the lifestyle implications. Mobile makers are still trying to emulate what Jobs was able to do on that stage in 2007.
Ironically, there was a “gold path” for jobs to follow on the iPhone keynote as the software was extraordinarily buggy, and they outlined a path they were pretty sure was fine
Here is an alternative Piped link(s):
https://www.piped.video/watch?v=VQKMoT-6XSg&t=3326s
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I'm open-source; check me out at GitHub.
one more thing
Buzzwords
Marketing terms
Super high costs
What's not to love
Even the pre-iPhone ones were pretty crazy. He'd make you want to go out and buy the thing even if you didn't need it. I distinctively remember going and "finding" a beta of OSX before it was publicly released after seeing one of his first key notes back (I don't exactly remember why I was there, but I was). ["...It's Liquid- makes you want to lick it..."]
looking back, kind of scary really...
I think he had a fundamental awareness of how regular people needed to interact with the world around them, and he kind of kept upending tables at Apple until their tech fit right in somewhere. I think he had such a stage presence not only from talent, but because he seemed to genuinely see something in the product he believed in, and had all the reasons why.
Here is an alternative Piped link(s):
https://piped.video/watch?v=6Fk1V5NqoD4
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I'm open-source; check me out at GitHub.