this post was submitted on 19 Sep 2024
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EA desperately wants investors to know it's on the generative AI bandwagon (www.gamedeveloper.com)
submitted 17 hours ago by [email protected] to c/[email protected]
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[–] [email protected] 39 points 14 hours ago* (last edited 14 hours ago)

I scrubbed the video for the better part of 40 minutes. Here's the vibe. These points bounce off each other.

  1. AI everything. This is aimed at investors who don't know shit about games other than it has labor cost. Nothing novel was shown or discussed other than broad strokes of concepts which we already know about.

  2. Sponsors and Ads everywhere. To remind us it's EA

  3. Creating is bad business. EA wants:

  • to use AI, not artists
  • fleeting interactions, not deep experiences
  • sell platforms, not content
  • engage algorithmically

They aspire to do to games what TikTok/Reels/Yt shorts did for video. Make it as easy to make a "game" (AI slop) as shooting a phone video. Let the algorithm bubble up addictive crap and get eyeballs on screens. Ads everywhere. Pay extra to make Iron Man a character in your 2-minute "game"

This is a nightmare and I hope they fail

[–] [email protected] 16 points 16 hours ago (1 children)

Their CEO looks like someone asked AI to make a business man. When your CEO looks like that, then your company is no longer capable of making good games.

[–] [email protected] 8 points 16 hours ago (1 children)

EA has never been very good at making games. The companies they partnered with were good at making games up until EA devoured them or began to actually get involved with what they are doing instead of letting them cook.

[–] [email protected] 12 points 15 hours ago (2 children)

I still have not forgiven them for what they did to Maxis.

[–] [email protected] 10 points 13 hours ago

Or Origin. Or Bullfrog. Or Bioware. Or Westwood.

Just off the top of my head.

[–] [email protected] 7 points 13 hours ago (1 children)

Or Bioware

Or Westwood

Or DICE

Or DreamWorks Interactive

Or Respawn Entertainment

Or ...

[–] [email protected] 1 points 6 hours ago

EA: where game producers go to die

[–] [email protected] 22 points 17 hours ago (2 children)

EA on the AI slopwagon but good games nowhere to be seen.

[–] [email protected] 1 points 6 hours ago

another chicken and egg problem

[–] [email protected] 13 points 17 hours ago (1 children)

Using AI we can turn out garbage faster than ever!

[–] [email protected] 12 points 14 hours ago* (last edited 14 hours ago) (2 children)

With AI we can automate the updating of sports team rosters and release a new EA Sports title every 3 hours.

[–] [email protected] 2 points 9 hours ago

i can't wait to play as mike truk

[–] [email protected] 1 points 8 hours ago (1 children)

Then they can't charge $70 for the newest roster every year.

[–] [email protected] 2 points 6 hours ago (1 children)

Yes they can. Unless they charge 70 bucks for the base game every 3 hours now and every few minutes, they release a paid DLC with one (1) new added name.

[–] [email protected] 2 points 6 hours ago

At that point just go "Pay Per Yard".

[–] [email protected] 3 points 12 hours ago

It's a games company, they should have been procedurally generating levels for something for about a decade now. Spelunky came out in 2008 (yes it wasn't the first, but it's around that time indie+proc gen was popular)