"It's like learning to ride a bicycle!"
"Major Taylor, uh... what IS learning to ride a bicycle like?"
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Relive the Past in Jaw-Dropping Detail!
HistoryPorn is for photographs (or, if it can be found, film) of the past, recent or distant! Give us a little snapshot of history!
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"It's like learning to ride a bicycle!"
"Major Taylor, uh... what IS learning to ride a bicycle like?"
It was probably more of a general position of doing whatever needed to be done. They likely wanted the prestige of having some one so famous and competitive associated with the shop. That is typical still with high end shops; sponsor a few of the best local racers and your shop gets known quickly within that scene.
Looking at he pic, the hats were the "club" aspect of that shop, like a kit or jersey would be for a shop now.